Royal Stag adds four new Brand Ambassadors including Sidharth Malhotra and Badshah

Core Insights - Seagram's Royal Stag has appointed four new brand ambassadors from various entertainment sectors to enhance its appeal to younger consumers [1][2] Group 1: Brand Ambassadors - The new ambassadors include actor Sidharth Malhotra, rapper Badshah, actor Naga Chaitanya, and gamer Payal Dhare, joining existing representatives Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav [1] - The selection of ambassadors aims to represent cinema, music, gaming, and cricket, thereby strengthening the brand's connection with diverse cultural areas [2] Group 2: Brand Philosophy - Malhotra stated that the brand embodies "courage to try new things," aligning with his personal philosophy [3] - Badshah highlighted the brand's celebration of individuality, while Chaitanya noted its cultural relevance [3] - Gamer Payal Dhare emphasized the brand's role in breaking barriers and redefining success [3] Group 3: Brand Positioning - Royal Stag positions itself as a brand for "young, daring, confident, progressive" individuals, promoting its "Live It Large" philosophy [4] - The brand consistently markets itself to inspire youth to pursue their passions [4] Group 4: Company Overview - Pernod Ricard India, a fully-owned subsidiary of Pernod Ricard SA, owns Royal Stag and has a diverse portfolio of whiskey brands, including Blenders Pride, Imperial Blue, and 100 Pipers, as well as international premium brands like Chivas Regal and The Glenlivet [5] - Seagram's whiskies are exported to over 28 countries worldwide [5]