推“AI抖音求真”功能 抖音明确谣言治理是2025年最重要工作之一

Core Viewpoint - Douyin has launched the "AI Douyin Truth-Seeking" feature to combat misinformation and rumors, marking it as a key initiative for the platform by 2025 [1][2] Group 1: Feature Overview - The "AI Douyin Truth-Seeking" feature provides users with fact-checking and clarification on misleading content and rumors through a "Truth-Seeking Card" [1][3] - The platform has integrated large model technology into rumor management, achieving a 67% reduction in rumor exposure over the past quarter [2][3] - The feature allows users to access comprehensive information and clarification on events that may be misleading, enhancing user understanding of complex issues [3] Group 2: Technology and Efficiency - The large model technology enables proactive review of trending content, significantly reducing the time taken to address individual rumors from days to hours [2][3] - The model identifies rumors with an accuracy rate of 85%, with ongoing improvements expected [2] - The technology utilizes authoritative media reports and historical rumor databases to enhance its effectiveness in identifying misleading content [2] Group 3: User Engagement and Community Involvement - Douyin emphasizes the importance of user participation in rumor management, aiming to build a collective "cognitive defense line" against misinformation [5] - The platform has developed a rumor management ecosystem through various initiatives, including the operation of dedicated rumor verification accounts and collaboration with media [3][4] - The rumor management team actively verifies potential rumors by coordinating with local authorities, as demonstrated during the summer when they addressed false reports about human trafficking [4]