Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer Behaviors and Trends Across Multiple Platforms

Core Insights - Comscore has launched The Scoreboard, an interactive platform that provides insights into consumer behaviors across various media formats, including TV, digital, and social [1][2][3] - The Scoreboard aims to simplify complex consumer behaviors into relatable and accessible data visualizations, showcasing how these insights can benefit businesses [3][6] Company Overview - Comscore is recognized as a leading measurement provider, offering comprehensive insights into consumer journeys across multiple platforms and formats [6][9] - The company combines data from digital, linear TV, over-the-top, and theatrical viewership to empower media buyers and sellers in making informed business decisions [9] Product Features - The Scoreboard consists of various modules that highlight different aspects of consumer behavior, with some modules being updated monthly, such as Box Office and Content & Conversation [3][6] - The platform also includes dynamic modules like Trendline and evolving Viewership, which focus on measurement innovation and emerging consumer behavior trends [3][6] Market Position - Comscore positions itself as a trusted partner for planning, transacting, and evaluating media across platforms, establishing itself as a reliable source for cross-platform measurement [8][9]