Group 1 - The core viewpoint of the news is that Giant Star Legend's acquisition of approximately 1.17% equity in the National Stadium Limited Liability Company marks a significant strategic shift for the company, transitioning from an IP operation enterprise to a new phase of "deep integration of IP and scenarios" [1] - The National Stadium, known as the Bird's Nest, is a key construction project in China and serves as a major venue for large-scale sports events and cultural activities, enhancing its status as a valuable offline super scene [1] - Giant Star Legend's core advantage lies in its comprehensive capabilities in creating, operating, and commercializing star IPs, aiming to deeply integrate its IP content capabilities with the top-tier resources of the Bird's Nest [1] Group 2 - The Bird's Nest attracts millions of visitors annually, providing valuable physical display and consumption scenarios for Giant Star Legend's super IPs, such as "Zhou Tongxue" and "Liu Jiaolian" [2] - The collaboration will enhance the diversification of Giant Star Legend's revenue sources, exploring joint development of cultural tourism projects and themed products that incorporate Beijing's cultural characteristics and elements of the Bird's Nest [2] - The partnership may lead to the establishment of long-term immersive entertainment experiences at the Bird's Nest, such as large-scale digital art exhibitions and themed performances, creating sustainable revenue models from ticket sales and derivative products [2]
巨星传奇拟收购“鸟巢”运营主体约1.17%股权