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Magnite Files Lawsuit Against Google
Globenewswireยท2025-09-16 12:30

Core Viewpoint - Magnite has filed a lawsuit against Google for financial damages and other remedies due to Google's anticompetitive practices that have harmed competition in the ad tech industry [1][2]. Group 1: Lawsuit Details - The lawsuit was filed in the U.S. District Court for the Eastern District of Virginia following a ruling that found Google engaged in anticompetitive acts to maintain monopoly power in the ad exchange and ad server markets [1]. - Magnite's complaint highlights Google's exclusionary tactics that have locked publishers into its ad server and favored its own exchange, which has stifled competition and growth for independent players like Magnite [2]. Group 2: Company Background - Magnite is the largest independent sell-side advertising company, providing technology for publishers to monetize content across various formats including CTV, online video, display, and audio [4]. - The company aims to maximize advertising yield for publishers through innovative technology and a transparent marketplace, while facing challenges from Google's practices that undermine this mission [3].