TWISTED TEA HARD ICED TEA LAUNCHES FIRST-EVER HISPANIC ADVERTISING CAMPAIGN; COLLABORATES WITH AWARD-WINNING HISPANIC CHEFS ON TWISTED TEA-INFUSED GRILLING SAUCES

Core Insights - Twisted Tea Hard Iced Tea is launching its first-ever U.S. Hispanic advertising campaign to engage Hispanic drinkers and celebrate culture, flavor, and fun [1][2] Campaign Overview - The campaign includes Spanish-language support across various media, retail, and influencer partnerships, aiming to authentically connect with Hispanic communities [2] - It features collaborations with three award-winning Hispanic chefs to create Twisted Tea-infused grilling sauces, enhancing the culinary experience associated with the brand [3][8] Chef Collaborations - Chef Eduardo Lara from Wolf of Tacos in Miami created "The Redemption," a mildly spicy grilling sauce made with hibiscus and guajillo chiles [8] - Chef Anastacia Quiñones-Pittman from Eledi in Dallas developed "Tamarindo Twist," a tangy sauce inspired by classic BBQ flavors [8] - Chef duo Alex & Elvia Garcia from Evil Cooks in Los Angeles produced "Twisted Tail," a spicy salsa blending traditional flavors with Twisted Tea [8] Marketing and Media Strategy - The campaign includes Spanish-language ads running on streaming TV, social media, and digital platforms, featuring backyard party themes to resonate with family and friends [4] - On-the-ground experiences will be activated in key markets such as California, Florida, and Texas, including pop-up samplings and local partnerships [4][5] Brand Positioning - Twisted Tea aims to expand its fanbase by authentically reaching out to Hispanic households, which have been growing in number [5] - The brand emphasizes its commitment to bringing people together and enhancing social gatherings through its products [5]