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Norton Unveils Advanced Deepfake Protection Powered by Intel® Core™ Ultra Processors
Prnewswire·2025-09-16 13:00

Core Insights - Norton has partnered with Intel to enhance deepfake protection on Intel® Core™ Ultra processors, providing real-time detection against AI-powered scams for Norton 360 customers [1][3][10] - The new technology allows for immediate analysis of suspicious content directly on devices, improving user privacy and detection speed [6][7] Technology and Features - Norton Deepfake Protection utilizes advanced AI trained on a vast library of real-world scams, including financial fraud and crypto cons, to detect manipulations in video and audio content [5][8] - The solution operates without needing cloud connectivity, ensuring sensitive data remains private while enabling faster detection [6][7] Market Availability - The deepfake protection feature is currently available for YouTube and Facebook videos, with plans to support additional social media platforms in the future [10][11] - It is accessible in the US, UK, Australia, and New Zealand as part of Norton Genie Scam Protection and Scam Protection Pro in Norton 360 products [10]