BAIC BluePark(SH:600733) Mei Ri Jing Ji Xin Wen·2025-09-16 13:20Core Viewpoint - The launch of the Xiangjie S9T marks a significant step for the Xiangjie brand and Huawei's Hongmeng Zhixing, introducing a new luxury electric travel car to the Chinese market, aiming to capture a niche segment that has not been fully explored yet [1][2]. Group 1: Product Launch and Features - The Xiangjie S9T is available in four models with both range-extended and pure electric powertrains, priced between 309,800 to 369,800 yuan, which is a reduction of 18,200 yuan from the pre-sale price [1]. - The vehicle features advanced technologies such as Huawei's ADS 4, full air suspension, and the newly released Xiangjie brand logo, "Universe Star" [1]. - The S9T is designed to emphasize driving experience and versatility, contrasting with the S9's focus on rear passenger comfort and executive attributes [2]. Group 2: Market Strategy and Sales Performance - The launch of the S9T is seen as a strategy to boost brand sales, especially after the S9's sales performance fluctuated, with a significant increase in June but a drop in July and August [3]. - The travel car segment in China has historically struggled to gain traction, with consumer preferences leaning towards sedans and SUVs, making the S9T's success uncertain [3]. - Analysts suggest that while the S9T may provide a sales boost, the overall impact could be limited due to the niche nature of the travel car market [3]. Group 3: Strategic Partnerships and Future Plans - Huawei and BAIC have deepened their collaboration, planning to invest 20 billion yuan over three years to enhance technology in design, intelligent driving, and safety [4]. - The partnership aims to create a dedicated team for the Xiangjie brand, focusing on a full-chain collaboration from product design to sales [4]. - Future products, including a B+ class SUV, are expected to have better market potential, aligning with BAIC's strategy to increase the sales proportion of high-margin models [5].