Core Insights - The launch of the Xiangjie S9T marks the second vehicle for the Xiangjie brand and the first travel car for Hongmeng Zhixing, with a price range of 309,800 to 369,800 yuan, reflecting a price reduction of 18,200 yuan from the pre-sale price [2] - The S9T aims to tap into the niche market of electric travel cars in China, which has not been fully explored, as the demand for SUVs and sedans remains dominant [4][6] - Huawei and BAIC have deepened their collaboration, planning to invest 20 billion yuan over three years to enhance technology in design, intelligent driving, and safety, indicating a strategic shift towards a more integrated approach in the automotive sector [7][8] Product Details - The S9T features advanced technologies such as Huawei's ADS 4, full air suspension, and the Tuling platform 3.0, maintaining the design specifications of the S9 [2][4] - The vehicle emphasizes a different product focus compared to the S9, prioritizing driving experience and versatility over rear passenger comfort [4] Market Performance - The sales performance of the Xiangjie brand has been inconsistent, with a significant increase in June but a drop in July and August, highlighting the need for the S9T to boost overall brand sales [5] - Despite the potential for increased sales from the S9T, the travel car segment in China remains small, and consumer preferences lean heavily towards sedans and SUVs [6] Strategic Collaboration - The partnership between Huawei and BAIC aims to create a dedicated team for the Xiangjie brand, focusing on a full-cycle collaboration from design to sales [7] - Future product plans include a B+ class SUV, which is expected to have better sales potential compared to the travel car segment [8]
华为、北汽深化合作后推新车!鸿蒙智行首款旅行车享界S9T 30.98万元起售 余承东:这个价格诚意满满