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*ST返利遭减持背后:保壳压力下销售费用增速显著超营收 财务信息不准确

Core Viewpoint - The recent market rally has led to an increase in stock prices, yet major shareholders and executives of listed companies are announcing plans to reduce their holdings, raising questions for ordinary investors about the implications of such actions [1] Group 1: Shareholder Actions - Shareholders have the right to reduce their holdings as part of exercising their property rights, provided that the actions adhere to principles of fairness, justice, and transparency [1] - Insider selling by major shareholders or executives may signal a lack of confidence in the company's future or suggest that the current stock price is overvalued [1] Group 2: Company Performance - *ST Fanli, formerly ST Changjiu, has seen its revenue decline, with projected revenue for 2024 expected to be less than 300 million yuan, leading to its designation as "*ST Fanli" [3][5] - The company has struggled to meet performance commitments made during its acquisition of Shanghai Zhongyan Information Technology Co., with completion rates of 52.60%, 43.17%, and 29.04% for the years 2021, 2022, and 2023 respectively [5] Group 3: Financial Metrics - In the first half of 2025, *ST Fanli reported approximately 186 million yuan in revenue, a year-on-year increase of 36.01%, but incurred a net loss of about 33.28 million yuan [6][5] - The company's sales expenses grew significantly, increasing by 100% compared to revenue growth of 36%, raising concerns about whether the company is inflating revenue figures to meet regulatory requirements [5][6] Group 4: Regulatory Issues - The company received a warning from the Jiangxi Securities Regulatory Bureau due to inaccuracies in its financial disclosures, which violated regulations regarding information disclosure [7] - The inaccuracies were related to the estimation of variable consideration in advertising contracts for the first quarter of 2024, leading to a correction in financial data [8]