Versant strikes multiyear media deal with League One Volleyball

Core Insights - Versant has secured a multiyear media rights deal with League One Volleyball (LOVB), highlighting the growing popularity of women's sports, particularly volleyball [2][3] - The USA Network will air LOVB's "Match of the Week" in primetime on Wednesdays at 8 p.m. ET, along with playoff and championship matches [2][4] - This agreement is part of Versant's strategy to enhance its portfolio in women's sports, which already includes extensive LPGA coverage and future WNBA media rights [4][5] Group 1 - The deal signifies a commitment to increasing visibility for women's volleyball, providing consistent national primetime coverage [5] - Versant's president of sports, Matt Hong, emphasized the potential growth for LOVB and volleyball as a sport, indicating a shared vision for development [3] - The partnership is expected to attract millions of viewers during the coveted primetime slot, enhancing the league's audience reach [4] Group 2 - The financial terms of the LOVB deal were not disclosed, but it follows Versant's previous agreement with the United States Golf Association, valued at approximately $95 million annually [3] - The negotiations for the LOVB deal began only a couple of months prior to the announcement, indicating a swift progression in securing the rights [4] - This marks Versant's second sports rights deal, reinforcing its focus on women's sports as a key area for growth [3]