74人被辞，46人移交司法！利润承压的安踏大力反腐

Core Viewpoint - Anta Group is intensifying anti-corruption measures and enhancing internal controls while pursuing aggressive acquisition strategies to maintain growth and profitability in a challenging market environment [2][4][11]. Anti-Corruption Measures - By 2025, Anta Group is focusing on high-risk areas for anti-corruption governance, employing internal audits and inspections to combat corruption [2]. - As of August 2025, 74 employees were dismissed for serious misconduct, and 46 individuals were referred to judicial authorities, including one executive and 14 senior managers [4]. - Anta has established a "career tracing mechanism" to hold employees accountable for misconduct regardless of their employment status [4]. - The company has formed an "Integrity and Ethics Committee" and revised six core policies to strengthen compliance and risk management [4]. Financial Performance - In the first half of the year, Anta reported revenue of 38.544 billion yuan, a year-on-year increase of 14.3%, while net profit attributable to shareholders fell by 8.9% to 7.031 billion yuan [8]. - The overall gross margin decreased by 0.7 percentage points to 63.4%, attributed to lower margins in e-commerce and footwear segments [8]. - The main brand, Anta, saw a gross margin decline from 56.6% to 54.9%, while FILA's gross margin fell to 68% [8]. Acquisition Strategy - Anta continues its acquisition strategy, having completed the acquisition of Jack Wolfskin and is reportedly pursuing the Reebok brand [7][11]. - The company aims to replicate the success of FILA, which has become a significant revenue contributor since its acquisition [7]. Global Expansion - Anta is committed to a "single focus, multi-brand, globalization" strategy, with plans to establish a strong presence in Southeast Asia and other international markets [11]. - The company aims to open 1,000 stores for the Anta brand in Southeast Asia over the next three years [11].