Core Viewpoint - BYD is committed to enhancing its competitive edge in the automotive industry through strategic development, technological independence, and a multi-brand approach while addressing both domestic and international market opportunities [1] Group 1: Investor Relations Activity - The investor relations activity was a targeted research event held on September 14, 2025, at the BYD Zhengzhou Circuit, attended by 28 invited investors [1] - Key representatives from BYD included Li Qian, Secretary of the Board and General Manager of the Investment Department, and Long Mei, Deputy General Manager of Tengshi Automotive Sales Division [1] Group 2: Competitive Strategy - In response to intense competition in the Chinese automotive market, BYD is focusing on strengthening core technologies, enhancing product competitiveness, and promoting a multi-brand matrix [1] - The company aims to fulfill social responsibilities, maintain market integrity, and protect consumer interests through technological upgrades and high-end, intelligent, and global development [1] Group 3: Overseas Market Opportunities - The overseas automotive market presents significant opportunities, with BYD accelerating its global passenger vehicle business this year [1] - From January to August, BYD sold over 630,000 overseas passenger vehicles and pickups, with plans to expand product lines and sales networks in the second half of 2025 [1] Group 4: High-End Brand Development - BYD is developing high-end brands centered around disruptive technologies, optimizing product matrices, sales channels, and marketing strategies based on market demand [1] - The Tengshi brand is positioned as a new luxury offering focused on technology and safety, covering multiple vehicle models [1] Group 5: R&D Investment - In the first half of 2025, BYD's R&D expenditure reached 30.88 billion yuan, with ongoing investments in smart technology strategies to meet consumer needs and promote global sustainable development [1] Group 6: Market Value Management - BYD is implementing measures to enhance its core business, improve operational standards, and provide returns to investors through cash dividends and share buybacks [1] - Specific actions include a 2025 employee stock ownership plan and recent stock purchases by executives and core personnel [1] Group 7: Robotics Sector Engagement - BYD is exploring the humanoid robotics sector, leveraging its advantages in the new energy industry and technology innovation through collaborations with leading companies [1]
调研速递|比亚迪接受28家机构调研 聚焦竞争应对与海外布局等要点