BAIC BluePark(SH:600733) Mei Ri Jing Ji Xin Wen·2025-09-16 15:28Core Viewpoint - The launch of the Xiangjie S9T marks a significant step for the Xiangjie brand, introducing a new travel car model that aims to capture a niche market in China's electric vehicle sector, with a competitive pricing strategy and advanced technology features [1][12][16]. Group 1: Product Details - The Xiangjie S9T is available in four models with both range-extended and pure electric powertrains, priced between 309,800 to 369,800 yuan, which is a reduction of 18,200 yuan from the pre-sale price [1]. - The vehicle features advanced technologies such as Huawei's ADS 4 driving assistance, air suspension, and the new "寰宇之星" logo [9][11]. - The S9T is designed to offer a different driving experience compared to the S9, focusing on driving dynamics and versatility rather than just passenger comfort [12]. Group 2: Market Strategy - The launch is seen as a strategic move to boost brand sales, especially after the S9's fluctuating sales performance, with hopes that the S9T will attract more consumers to the travel car segment [11][13]. - Despite the potential, the travel car market in China remains niche, with consumer preferences leaning towards sedans and SUVs, posing a challenge for the S9T's acceptance [15]. - The company aims to educate the market and improve consumer acceptance to enhance the S9T's sales potential [15]. Group 3: Partnership and Future Plans - Huawei and BAIC have deepened their collaboration, planning to invest 20 billion yuan over three years to enhance technology in design, intelligent driving, and quality safety [16]. - The next product from Xiangjie is expected to be a B+ class SUV, which may have better sales potential in the market [18]. - The company is focusing on increasing the sales proportion of high-margin models like Xiangjie to achieve economies of scale and improve profitability [18].