Group 1 - The core point of the article is that Giant Star Legend Group plans to acquire a 1.17% stake in National Stadium Co., Ltd. through its subsidiary, which will not result in the target company being consolidated into its financial statements [1] - National Stadium Co., Ltd. is the operator of the iconic "Bird's Nest," a key national project with significant cultural and economic impact, primarily engaged in financing, construction, and management of the stadium [1][2] - The acquisition is seen as a strategic move to leverage the unique asset of "Bird's Nest" for deeper integration with IP creation and commercialization, enhancing brand value and business model upgrades [2][3] Group 2 - Giant Star Legend aims to transform the visitor traffic at "Bird's Nest," which attracts tens of millions of visitors annually, into consumers of its IP and products through a closed-loop model [2] - The company plans to inject its mature IP operation capabilities into "Bird's Nest," creating diverse consumption formats such as immersive exhibitions and creative markets [2] - This acquisition reflects a shift in the Chinese cultural media industry towards resource integration and financial synergy, moving beyond content production to a more diversified revenue structure [3]
巨星传奇拟收购“鸟巢”运营主体1.17%股权