金秋促消费持续上“新” 市场活力倍增

Core Viewpoint - The "3.15 Golden Autumn Shopping Festival" is a nationwide public welfare event aimed at promoting consumption, running for 31 days and covering key consumption periods like the Mid-Autumn Festival and National Day [1] Group 1: Event Overview - The event includes both online and offline activities, with online activities starting from September 15 and offline activities conducted under the supervision of local consumer associations [1] - The inaugural event in September 2024 lasted for 6 days, involving 26 consumer associations and 9 large enterprises, benefiting approximately 141 million consumers and generating a total consumption amount of 7.538 billion yuan [1] Group 2: Market Impact - The shopping festival is expected to significantly stimulate market vitality by gathering consumer interest, releasing consumption demand, and boosting sales of goods and services [2] - It encourages collaboration in production and operations among enterprises, fostering innovation in products and services, and enhancing brand competitiveness [2] - The event is also anticipated to create job opportunities, establishing a positive cycle of "employment—income—consumption" [2] Group 3: Regional Features - Various regions are designing unique activities based on local industrial advantages, such as agricultural product exhibitions in resource-rich areas and cultural markets showcasing traditional crafts in culturally rich cities [3] - Tourist-rich areas are offering special travel packages with discounts on hotels and dining to attract visitors [3] - Industrial cities are promoting local industrial products with exclusive discounts, showcasing advanced manufacturing capabilities [3] Group 4: Future Directions - Future efforts to enhance consumption quality and expansion will focus on optimizing government subsidies, improving consumption infrastructure, and exploring new business models that integrate online and offline channels [3] - There will be an emphasis on nurturing green consumption and live-streaming e-commerce as new business formats [3] - Strengthening market regulation and consumer education will be crucial to maintaining consumer rights and creating a safe consumption environment [3]