Puma Stock Ticks Up on Adidas Takeover Speculation

Core Viewpoint - Puma SE's shares rose nearly 5% amid speculation of a potential takeover by rival Adidas, following comments from Metronuclear co-founder Roy Adams suggesting a merger could be the best option if Puma's management fails to improve the company's situation [1][2] Group 1: Financial Performance - Puma's preliminary second-quarter results for 2025 showed a 2% decline in sales, adjusted for currency, totaling 1.94 billion euros [2] - The company has significantly lowered its sales guidance for the year, now expecting a low-double-digit percentage drop in sales and issuing a profit warning, contrasting with previous expectations of low growth and a positive EBIT between 445 million and 525 million euros [3] Group 2: Management Changes - Puma's CEO Arne Freundt stepped down due to "differing views on strategy execution," and was replaced by Arthur Hoeld, an Adidas veteran, who took on the role on July 1 [4] Group 3: Ownership Speculation - The Kering Group's billionaire family is reportedly working with advisers to potentially sell its 29% stake in Puma through its holding company Artémis, valued at approximately 800 million euros [2]