Jing Ji Guan Cha Wang·2025-09-16 16:40Core Insights - The 2026 BYD Seal 07DM-i has been launched with significant upgrades, including a substantial increase in pure electric range and the introduction of laser radar technology for advanced driving assistance [2][4]. Group 1: Product Features - The new model offers two pure electric range options: 135 km and 230 km, nearly doubling the previous ranges of 70 km and 125 km, with the 230 km version being the longest in its class [2]. - The vehicle is equipped with BYD's fifth-generation DM technology, featuring a 1.5T/1.5L engine, achieving a low fuel consumption of 3.2L per 100 km in NEDC conditions, and a combined range of 1585 km [3]. - The 2026 model introduces advanced driving features, including the DiPilot 100 and DiPilot 300 systems, which support various driving assistance functions [4]. Group 2: Market Position and Sales - BYD's Ocean Network has become a crucial sales driver, with cumulative sales exceeding 1.39 million units from January to August, marking a 30.8% year-on-year increase, accounting for 49% of BYD's total sales of 2.86 million units [5]. - Despite the growth, the Ocean Network faces challenges with product positioning, as the main models are priced around 100,000 yuan, while the Seal 07DM aims to elevate the brand's market position [5]. - BYD's overall sales growth has slowed, with a 23% year-on-year increase in total sales for the first eight months, and a slight decline in gross margin to 18% in the first half of the year [6].