更大力度提振消费扩大内需 9部门提出19项措施激发服务消费潜能

Core Viewpoint - The recent issuance of the "Several Policy Measures to Expand Service Consumption" by the Ministry of Commerce and nine other departments aims to boost consumption and expand domestic demand through 19 specific measures across five areas, indicating a comprehensive, innovative, and forward-looking approach to enhance the service consumption market in China [1][2]. Group 1: Policy Measures - The policy measures include initiatives such as launching "Service Consumption Seasons" to promote consumption activities and supporting collaborations between quality consumption resources and well-known IPs [1]. - The measures also focus on extending operating hours for popular cultural and tourist venues, optimizing reservation methods, and encouraging the implementation of no-reservation policies [1]. - Adjustments to student holiday arrangements and the improvement of supporting policies are also part of the measures [1]. Group 2: Market Trends - The service consumption market in China is expected to experience a new wave of growth, with service retail sales increasing by 5.1% year-on-year in the first eight months of this year, outpacing the growth of goods retail sales [1]. - There is a notable increase in demand for integrated consumption scenarios such as "tourism+" and "sports+", with retail sales in tourism and related services maintaining double-digit growth [1]. Group 3: Focus Areas - The policy measures target key areas such as culture, sports, and education, aiming to enhance service quality and variety in response to evolving consumer demands [2][3]. - Specific initiatives include exploring the market value of traditional cultural IPs, encouraging the introduction of international sports events, and fostering a diverse education and training market [2]. Group 4: Financial Support - The measures emphasize the need for enhanced financial support, including the use of various funding channels to support the construction of service facilities in culture, tourism, elderly care, childcare, and sports [3]. - There is a focus on guiding social capital to invest in service consumption-related sectors and increasing credit support for service consumption enterprises [3]. Group 5: Technological Integration - The integration of technology, such as artificial intelligence and big data, is identified as a key trend in transforming service consumption, leading to more efficient and personalized services [4]. - The emergence of cross-industry business models, such as "cultural tourism + sports" and "healthcare + medical services," is expected to create new consumption scenarios and growth opportunities [4].