Zhong Guo Zheng Quan Bao·2025-09-16 20:20Core Insights - The personal insurance industry is experiencing a rapid channel differentiation, with individual insurance channels showing a slowdown in growth while bancassurance channels are seeing significant increases in both premium scale and new business value [1][2][3] Bancassurance Channel Performance - Several major listed insurance companies reported impressive growth in their bancassurance channels, with some companies seeing new business value growth exceeding 100% year-on-year [1] - For instance, Ping An Life's new business value from bancassurance reached 5.972 billion yuan, a year-on-year increase of 168.6%; China Life's total premium from bancassurance was 72.444 billion yuan, up 45.7%, with new single premium increasing by 111.1% to 35.873 billion yuan; New China Life's first-year premium from long-term insurance via bancassurance was 24.939 billion yuan, up 150.3% [1][2] Regulatory Changes and Industry Dynamics - In May 2024, regulatory authorities lifted restrictions on the number of bank branches that can collaborate with insurance companies, leading to an increase in cooperative bank branches [2] - As of June 2025, Taiping Life's number of performance branches reached 13,000, a year-on-year increase of 28.9%, with a monthly average growth of 70.2% [2] Future Channel Strategies - Industry experts suggest that insurance companies will adopt a diversified channel strategy, emphasizing both bancassurance and individual insurance channels to enhance business stability and achieve long-term growth in new business value [3][4] - China Life's management indicated that the individual insurance channel will continue to play a core role, focusing on professionalization and diversification of business [4]