Core Insights - Audi E5 Sportback officially launched on September 16, with a starting price of 235,900 yuan, entering the 220,000 yuan segment [1][9] - The E5 Sportback represents Audi's first model under its new brand, combining German engineering with cutting-edge digital innovation tailored for Chinese consumers [3][4] Product Features - The E5 Sportback features a new electric vehicle design language, integrating classic Audi forms with a futuristic aesthetic, appealing to the preferences of Chinese new energy users [3][4] - It is equipped with an advanced interactive cockpit powered by the new AUDI OS operating system and Qualcomm Snapdragon 8295 chip, offering an iPhone-like user experience [4] - The vehicle includes a dual electric motor system producing 787 horsepower and 800 Nm of torque, achieving 0-100 km/h in just 3.4 seconds [6] Technology and Innovation - Audi collaborates with Momenta to develop a unique "German Driving DNA + end-to-end flywheel model," covering various driving scenarios [5] - The E5 Sportback features a customizable Audi Smart Island and advanced voice interaction capabilities, enhancing user experience [4][5] Manufacturing and Quality - The E5 Sportback is produced at the SAIC Audi manufacturing base, adhering to Audi's global quality standards, and has undergone rigorous testing [6][9] - The factory combines German precision with Chinese smart manufacturing, ensuring high-quality production [6] Market Strategy - Audi is upgrading nearly 200 showrooms to enhance user experience and plans to establish over 240 full-service user centers across more than 100 cities in China by the end of the year [9] - The launch of the E5 Sportback signifies a significant shift for traditional luxury brands in the smart electric vehicle sector, accelerating Audi's electrification strategy in China [9]
奥迪 E5 Sportback正式上市 售价23.59万起
Cai Jing Wang·2025-09-16 21:55