Zhong Guo Zheng Quan Bao·2025-09-16 22:23Core Insights - The personal insurance industry is experiencing a rapid channel differentiation, with individual insurance channels showing a slowdown in growth while bancassurance channels are seeing significant increases in both premium scale and new business value [1][2][4] Bancassurance Channel Performance - Several major listed insurance companies reported impressive growth in their bancassurance channels, with some companies seeing new business value growth exceeding 100% year-on-year [2] - For instance, Ping An Life's new business value from bancassurance reached 5.972 billion yuan, a year-on-year increase of 168.6%; China Life's total premium from bancassurance was 72.444 billion yuan, up 45.7%, with new single premium increasing by 111.1% to 35.873 billion yuan [2] - The regulatory environment has changed, with the removal of restrictions on the number of bank branches that can cooperate with insurance companies, leading to an increase in collaboration and performance in the bancassurance sector [2][4] Individual Insurance Channel Challenges - In contrast to the growth in bancassurance, the individual insurance channels of several companies, except for New China Life, have faced pressure, with declines in first-year premiums for long-term insurance [3][4] Future Channel Strategies - Industry experts suggest that insurance companies will adopt a diversified channel strategy, emphasizing both bancassurance and individual insurance channels to ensure stable business development and long-term growth in new business value [5][6] - Companies like China Life and New China Life are focusing on professionalization and innovation in their marketing teams to enhance sales capabilities and optimize recruitment models [5][6]