Mei Ri Jing Ji Xin Wen·2025-09-16 23:56Core Viewpoint - Liu Qiangdong, founder and chairman of JD Group, is actively promoting JD Travel and its new initiatives in the hospitality and tourism sector, emphasizing quality service over price wars [2][6][11] Group 1: Event Highlights - Liu Qiangdong hosted a live cooking event at the JD Wine Tasting event, marking his return to user engagement after nearly 20 years [1][3] - The event attracted significant attention, with over one million users participating online and 100 hotel rooms sold within 30 minutes of the announcement [3][5] - JD Travel is expanding its offerings, with plans to release a new development plan for the wine and travel market soon [2][6] Group 2: Business Strategy - JD has a history in the travel sector, having launched flight booking services in 2011 and the JD Travel channel in 2014, and has made strategic investments in the OTA market [5][11] - The company aims to avoid price wars in the hospitality sector, focusing instead on maintaining service quality and protecting the profits of hotel operators [2][6] - JD's strategy includes leveraging its extensive supply chain and high consumer demand to enhance its travel services [11][12] Group 3: Market Positioning - JD Travel is positioning itself to attract high-value customers by integrating its services with existing consumer needs, such as dining and travel [11] - The partnership with Jinjiang Hotels marks a significant step in JD's strategy to expand its influence in the hotel industry [5][11] - Liu Qiangdong's emphasis on "anti-involution" reflects a broader industry trend towards sustainable competition and fair profit distribution among stakeholders [6][11]