重庆江津培养青年主播人才：让乡村“长”出自己的美好生活推荐官

Core Insights - The initiative "Rural Beautiful Life Recommendation Officer" in Jiangjin District has successfully utilized youth talents to promote local products and culture through social media, resulting in significant engagement and visibility for rural areas [1][7]. Group 1: Training Needs and Strategies - Jiangjin District identified key challenges in rural development, including low awareness of local products and ineffective marketing strategies, leading to a need for targeted training programs [2][3]. - The training program leverages three main youth forces: university students serving as deputy secretaries in village committees, youth scholars participating in social practices, and experiences from previous initiatives [2][3]. - A structured training approach was adopted, focusing on essential skills such as legal knowledge, content planning, and effective marketing techniques for agricultural products [3][4]. Group 2: Training Implementation and Outcomes - The training program is designed in phases, emphasizing practical application and continuous feedback, with a selective recruitment process to ensure committed participants [4][5]. - After the training, participants produced over 60 high-quality short videos, achieving a total view count exceeding 3 million, with several videos gaining over 100,000 views [7][8]. - Continuous support and mentorship will be provided to graduates for a year, ensuring they can apply their skills effectively in rural revitalization efforts [8][9]. Group 3: Long-term Vision and Impact - The ultimate goal of the training is to empower participants to apply their skills in real-world rural revitalization projects, fostering a sustainable talent pool for rural communication and development [9]. - The initiative aims to create a structured talent development system that combines village leaders, young entrepreneurs, and new media professionals to enhance rural marketing and product visibility [9].