Xin Lang Ke Ji·2025-09-17 00:31Core Insights - Liu Qiangdong is actively promoting JD's new business segments, particularly in the hotel and food delivery sectors, emphasizing a non-price war approach to maintain service quality and profitability [2][6][10] - The recent wine tasting event led to a significant increase in hotel bookings and user engagement on JD's platform, indicating strong market interest in the new initiatives [3][8] - JD's strategy includes a focus on supply chain integration and collaboration with hotels and restaurants to enhance user experience and operational efficiency [10][11] Group 1: Business Development - JD is launching a new hotel development plan and innovative business models for food delivery, aiming to avoid price wars that could harm service quality [2][6] - The "Seven Fresh Kitchen" initiative has shown promising results, with a daily capacity of at least 1,500 orders and a 30% sales increase for nearby restaurants [4] - JD's food delivery service has committed to providing full social insurance for its delivery personnel, a first in the industry [5] Group 2: Market Response - The wine tasting event attracted over a million users within 24 hours, with hotel search volume in Beijing increasing by 600% [3][8] - The event also resulted in the sale of 100 hotel rooms within 30 minutes, showcasing the effectiveness of JD's promotional strategies [3] Group 3: Strategic Positioning - JD's approach to the hotel and food delivery sectors is part of a broader strategy to integrate local life services and enhance supply chain capabilities [8][10] - The company is leveraging a "zero commission" policy to attract hotel partners, contrasting with higher commission rates from competitors [8][10] - Future plans include monthly wine tasting events to strengthen brand influence and partnerships within the industry [9]