Unilever(UK)(US:UL) MINT·2025-09-17 00:00Core Insights - The Magnum Ice Cream Co. is focusing on increasing ice cream consumption during Indian festivals, particularly Diwali, to create "ice cream moments" similar to other global occasions [1][2] - The company aims to expand its distribution network and enhance premiumization strategies to drive growth in the Indian market [1][6] Company Overview - Magnum Ice Cream Co. generated a turnover of €8.3 billion ($9.6 billion) in 2024 and holds over 20% of the global ice cream market share [4] - The company is in the process of separating from Unilever and will be incorporated in the Netherlands, with shares expected to list in Amsterdam, London, and New York in mid-November [4] Market Dynamics - India's ice cream market is projected to grow from $3.4 billion in FY23 to over $5 billion by FY25, indicating significant growth potential [5] - Per capita ice cream consumption in India is low at 600 ml per annum, compared to 5 liters in Turkey, but is four to five times higher in metropolitan areas [3] Distribution Strategy - The growth of the ice cream business in India is heavily reliant on the availability of chillers and pushcarts for product distribution [6][7] - The company recognizes the need for more freezers in small stores across India to enhance distribution capabilities [7] Competitive Landscape - The company identifies Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), known for its Amul brand, as a significant competitor in the Indian market [8] - The ice cream category is expected to grow at a rate of 3% to 4% annually, driven by factors such as disposable income, consumption occasions, and premiumization [9]