刘强东直播炒菜：尊重王兴，酒旅不打价格战，还有大招

Core Insights - Liu Qiangdong, founder and chairman of JD Group, hosted a live cooking event at the "JD Wine Tasting" event, marking his return to user engagement after nearly 20 years [1][4] - JD Group is expanding into the travel and hospitality sector, emphasizing quality service and avoiding price wars in the market [3][8] - The event attracted significant attention, with over a million viewers and rapid hotel bookings, indicating strong consumer interest in JD's travel offerings [4][12] Company Strategy - JD Group has a history of involvement in the travel market, having launched flight booking services in 2011 and the JD Travel channel in 2014 [7] - The company aims to leverage its extensive supply chain and high consumer demand to enhance its travel services, targeting high-value customers [12][13] - Liu Qiangdong highlighted the importance of fair profit distribution among industry players to avoid detrimental competition [8][10] Market Positioning - JD Group's recent partnership with Jinjiang Hotels marks a strategic move to deepen collaboration in the hospitality sector [7] - The company is positioning itself to offer differentiated experiences in the travel market, combining high-end services with its existing e-commerce capabilities [12] - Liu Qiangdong's comments on avoiding "involution" in competition reflect a broader industry trend towards sustainable business practices [8][10]