欧洲手机市场 Q2 增长 4% 荣耀 42% 增速领跑头部品牌

Core Insights - The European smartphone market is recovering in Q2 2025 with a year-on-year shipment increase of 4% after a sluggish first quarter [1] - Despite economic and geopolitical challenges, as well as new EU regulatory pressures, manufacturers' innovative products and promotional strategies have effectively mitigated downside risks [1] Company Highlights - Honor has emerged as the standout performer, with a remarkable year-on-year shipment increase of 42%, leading the growth among the top five manufacturers and securing a position in the top four in Europe [1] - Honor's growth is attributed to its foldable screen strategy and technological innovations, with the Magic V series laying a solid foundation [1] - The new Magic V5 model has gained popularity due to its lightweight design and edge AI features [1]