西贝最该较劲的不是罗永浩

Core Viewpoint - The company, Xibei, faced backlash over its handling of the "pre-made dishes controversy," leading to a poorly received apology letter that failed to address consumer concerns and was criticized as "the worst PR of 2025" [1][3]. Group 1: Company Response and Consumer Sentiment - Xibei's responses to the controversy have consistently missed the mark, failing to address key consumer questions and instead generating further distrust [1][3]. - The company's founder, Jia Guolong, claimed that Xibei's prices are not high, but consumers quickly pointed out specific menu items that contradict this assertion, such as a 21 yuan steamed bun [1][3]. - The lack of transparency regarding the use of pre-made dishes and pricing has left consumers feeling unsatisfied and confused about the value proposition [3][5]. Group 2: Industry Context and Regulatory Developments - The controversy highlights a broader industry issue regarding the use of pre-made dishes, with consumers demanding transparency about food preparation methods and pricing [3][5]. - The National Health Commission is working on a national standard for pre-made dishes, which will require restaurants to disclose their use of such products, benefiting consumer rights [5]. - The comparison with competitors like Laoxiangji, which clearly communicates its food preparation processes, underscores the importance of transparency in building consumer trust [3][5].