惠东实施“媒体+”赋能“百千万工程”，首批重点项目公布→

Core Viewpoint - The article discusses the implementation of the "Media+" initiative in Huizhou, aimed at empowering the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" high-quality development project, focusing on enhancing agricultural product market systems and promoting rural revitalization [2][10][47]. Group 1: Project Overview - The "Media+" initiative is designed to deepen the agricultural product market system construction, enhance agricultural efficiency, invigorate rural areas, and increase farmers' income [9][10]. - The initiative includes eight key tasks: "Media+Market," "Media+Industry," "Media+Brand," "Media+Culture," "Media+Technology," "Media+Life," "Media+Library," and "Media+Strategic Heights" [14][15]. Group 2: Implementation Strategies - In the "Media+Market" aspect, Huizhou will leverage support from organizations like the Guangdong Provincial State-owned Assets Supervision and Administration Commission and Guangdong Radio and Television Station to promote Huizhou agricultural products through various campaigns [16][18]. - The "Media+Brand" strategy emphasizes creating a traceable map for Huizhou agricultural products, enhancing consumer trust through new media technologies [19][20]. - The initiative will also explore the integration of "Media+Culture" and "Media+Technology" to upgrade agricultural product packaging and marketing through innovative formats like micro-dramas and AI technology [24][25]. Group 3: Support Mechanisms - To ensure effective implementation, Huizhou has proposed five support mechanisms: strengthening organizational leadership, talent cultivation, resource assurance, platform empowerment, and project execution [28][29]. - A cross-departmental task force will be established to create detailed plans and ensure project-based, institutionalized, and branded operations [30][31]. - The initiative aims to create a sustainable foundation for agricultural brand building, rural industry integration, and increasing farmers' income [36][55]. Group 4: Key Projects - The first batch of key projects includes the launch and marketing of "Xi Li Lychee Vinegar," promotion of "2025 Huizhou Chia Oyster Brand," and various cultural festivals aimed at enhancing agricultural visibility [41][42][44]. - These projects are intended to ensure continuous activity throughout the year, contributing to the overall success of the initiative [43][44]. Group 5: Regional Context - Huizhou's initiative is a response to the broader "Media+" empowerment project in Guangdong, which has seen success in branding agricultural products like Xu Wen Pineapple and Doumen Sea Bass [47][49]. - The region's rich natural resources and cultural heritage provide a solid foundation for establishing nationally influential agricultural brands [50][52].