Feng Huang Wang·2025-09-17 02:34Core Insights - Liu Qiangdong, the founder of JD.com, is actively promoting the company's expansion into various sectors, including food delivery, hospitality, and beauty services, indicating a strong ambition for growth [1][3][10] Group 1: Business Expansion - Liu Qiangdong has been frequently appearing at JD.com's frontline operations, particularly after the company's entry into the food delivery market in April [1][3] - The company aims to innovate the hospitality sector by establishing a new supply chain that reduces costs for restaurants and hotels, targeting a cost reduction to 20% of current levels [5][12] - JD.com is not merely diversifying but is focused on enhancing its supply chain capabilities across various industries, including food delivery and hospitality [6][12] Group 2: Strategic Partnerships - JD.com has signed a strategic cooperation agreement with Jinjiang Hotels to integrate resources and innovate in dining and hospitality services [11][12] - The company is leveraging high-profile events, such as wine tasting sessions, to engage with high-net-worth customers and promote its hospitality services [10][11] Group 3: Market Positioning - Liu Qiangdong emphasizes that JD.com's self-operated model does not harm platform sellers but rather complements them, as evidenced by a 30% growth in restaurants within a five-kilometer radius of the first "Seven Fresh Kitchen" [5][6] - The company is positioning itself against major OTA players like Meituan and Ctrip by offering a zero-commission policy for up to three years, aiming to alleviate pressure on hotel operators [12][13] Group 4: User Engagement - JD.com has reinitiated user engagement events, reminiscent of its early days, to strengthen customer relationships and gather feedback for business improvement [9][10] - The recent wine tasting event saw a significant increase in hotel bookings and user engagement, indicating a successful strategy to attract customers [11][12]