Group 1: Policy Impact on Consumer Market - The "old-for-new" policy has significantly boosted consumer spending, with over 2.9 trillion yuan in sales generated and approximately 400 million people benefiting from subsidies as of mid-year [1][3] - The policy is part of a broader strategy to enhance domestic demand and promote green and intelligent consumption, leading to industry innovation and efficiency improvements [2][3] Group 2: Growth in Appliance Sales - Suning's report indicates a remarkable 81% year-on-year increase in "old-for-new" orders for home appliances, with high-end appliances priced over 8,000 yuan seeing a 96% sales increase [3] - The share of first and second-tier energy-efficient appliances in sales has exceeded 90%, with first-tier products accounting for 73.8% [3] Group 3: Service Consumption Trends - Service consumption in China has been growing rapidly, with per capita spending on services increasing by an average of 9.6% annually from 2020 to 2024 [4] - By 2024, service consumption is expected to account for 46.1% of total per capita consumption expenditure, contributing 63% to the growth of overall consumer spending [4] Group 4: Market Size and Economic Contribution - China's retail market is projected to exceed 50 trillion yuan this year, solidifying its position as the second-largest consumer market globally [6][7] - The final consumption's contribution to economic growth averaged 56.2% over the past four years, indicating a significant increase compared to the previous five-year period [6][7]
以旧换新动能足 超大规模市场体量更大
Jing Ji Wang·2025-09-17 03:40