KFC USA names Melissa Cash as chief marketing officer

Core Insights - KFC USA has appointed Melissa Cash as the new chief marketing officer, effective September 16, 2025, as part of a series of executive changes within the company [1][2] - Cash brings over 20 years of brand experience from various sectors, including quick-service restaurants and consumer goods, and previously served as senior vice president and chief brand officer at Wingstop [2] - The company aims to enhance its brand relevance and growth in the U.S. market through bold marketing strategies under Cash's leadership [2][3] Executive Changes - Alongside Cash, KFC USA has appointed Francis "Rico" Arrastia as chief digital and technology officer, effective September 9, 2025, and Tiffany Furman as chief growth officer, who joined in July 2025 [1][4][5] - Sarah Crow has been appointed as chief legal officer, joining the team in March 2025 [1][6] Responsibilities and Goals - In her role, Cash will oversee various aspects of marketing, including brand strategy, food innovation, integrated marketing, and e-commerce [3] - Arrastia will focus on modernizing KFC's digital and technology strategy to enhance customer experiences and drive loyalty [4][5] - Furman, as chief growth officer, will leverage her previous experience in finance and development to support KFC's growth initiatives [5]