广告文案“处女地”一词引争议，网友吵翻，有人发起投诉！知名品牌：全网下架相关内容

Core Viewpoint - Decathlon faced backlash over the use of the term "virgin territory" in its advertising, leading to a public outcry and the company’s decision to remove the content from its platforms [1][3][7] Group 1: Company Response - Decathlon acknowledged consumer feedback regarding the controversial advertisement and has taken the content down from all platforms, emphasizing its commitment to providing a safe and healthy sporting experience [7][9] - The company expressed gratitude towards consumers and experts for their supervision and suggestions [7] Group 2: Advertising Controversy - The advertisement in question described the ocean as "a virgin territory that is undeveloped and boundless," which sparked complaints from users who deemed the wording inappropriate [1][3] - Some users defended the term "virgin territory" as a neutral expression commonly used, suggesting that the sensitivity around the term was excessive [4][7] Group 3: Company Background and Performance - Decathlon has been operating in China since 1994 and has expanded its presence significantly, with plans to open 20 to 30 new stores this year [8] - The company has a unique position in China, being the only overseas market with a complete "R&D-production-retail" chain, with 94.2% of products sold in China being produced locally [9] - Recent leadership changes include the appointment of Javier López as the new global CEO, coinciding with the release of the 2024 fiscal year performance report, which showed a 5.2% revenue increase to €16.2 billion, but a 15.5% decline in net profit to €787 million [9]