“中国实木家居之都”递出绿色“新名片”：环保转型拓多元市场

Core Viewpoint - The article highlights the transformation of the furniture industry in Nankang, Jiangxi Province, China, towards environmentally friendly practices, emphasizing the adoption of water-based paints to enhance sustainability and market competitiveness [1][3]. Industry Overview - Nankang is recognized as the "Capital of Solid Wood Furniture in China," with a history of over a thousand years in woodcraft and is the largest furniture manufacturing base in the country [3]. - The furniture industry in Nankang has evolved from a grassroots level to a trillion-yuan industrial cluster, facing challenges related to environmental pollution from traditional paint spraying processes [3][4]. Environmental Transformation - The local government has promoted the use of Q-POSS coating technology to address pollution issues, encouraging furniture companies to switch from oil-based to water-based paints, achieving "0 benzene, 0 formaldehyde" standards [3][4]. - The transition to water-based paints has been supported by government subsidies, including up to 20% for spray booth and drying system renovations, and annual environmental cost subsidies for demonstration enterprises [4]. Market Impact - The market for water-based paint products is projected to exceed 30 billion yuan by 2024, with products being exported to over 20 countries and regions, including Japan and the UAE [4]. - Sales data for the first quarter of 2025 indicates a significant increase in orders for water-based furniture, with year-on-year growth in the tens of times [4]. Competitive Advantage - The adoption of green and environmentally friendly water-based paint technology has differentiated Nankang furniture in the South Korean market, aligning with global consumer demands for healthier home products [4]. - The shift from a "low-end, low-price" perception to a focus on health and environmental sustainability is expected to enhance Nankang's competitiveness in the global furniture market [4].