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优步(UBER.US)在肯尼亚推出Safari游猎服务 瞄准43亿美元市场机遇
UberUber(US:UBER) 智通财经网·2025-09-17 07:32

Group 1 - Uber has launched the Uber Safari service, offering adventure tourism to Nairobi National Park, the only wildlife reserve located within a capital city [1] - The service allows passengers to pre-book daytime or nighttime safari activities through the app, featuring a three-hour guided tour to see lions, rhinos, buffaloes, and leopards [1] - Uber aims to tap into Kenya's $4.3 billion tourism revenue, targeting both domestic tourists and business travelers seeking convenient safari experiences during short stays in Nairobi [1] Group 2 - The tourism industry is a major source of foreign exchange for Kenya, contributing 10.4% to the GDP and 5.5% to formal employment [1] - In 2023, Uber's platform contributed 14.1 billion Kenyan Shillings (approximately $1.09 million) to the Kenyan economy, with one-fifth of this revenue coming from the tourism sector [1]