从田间到货架：植物饮料成为乡村振兴“新活水”？

Core Viewpoint - The plant beverage market in China is rapidly growing, driven by increased consumer health awareness, technological advancements, and supportive policies, with a projected market size exceeding 1200 billion yuan by 2025, reflecting a compound annual growth rate of 14.6% [1][3][4] Consumer Demand Shift - There is a significant shift in consumer preferences from traditional beverages to healthier options, with 76% of consumers prioritizing "natural ingredients" when selecting plant beverages [3][4] - The market share of sugar-free plant beverages is expected to rise from 18% in 2024 to 32% in 2025, indicating a growing demand for low-GI and zero-calorie options [3][4] Policy Support - The "Healthy China 2030" initiative aims to improve public health and promote healthy lifestyles, creating a favorable environment for the development of functional and traditional health foods, including plant beverages [4][5] - The expansion of the food and drug dual-use directory has provided a boost to the plant beverage market, with 106 substances now included, supporting innovation in raw materials [4][5] Agricultural Support - China's diverse agricultural resources offer unique advantages for the plant beverage industry, fostering collaborations between enterprises and local agriculture to achieve mutual benefits and support rural revitalization [5][6] - The establishment of the largest American ginseng cultivation base in Shandong, with an annual production of 8,000 tons of fresh ginseng, exemplifies the agricultural support for the plant beverage sector [5][6] Industry Development - Companies like Nongfu Spring are investing significantly in local agricultural resources, such as a planned 1 billion yuan investment in a beverage production base in Kunming, expected to generate annual revenue of 1 billion yuan upon completion [6] - The integration of local agricultural resources with industry chain extension, technological empowerment, and brand building is becoming a core driver of competitive differentiation in the plant beverage market [6]