Group 1 - SHEIN has launched the "SHEIN Xcelerator" brand incubation and support program aimed at fostering global emerging and established brands, including Chinese designers and brands, to enhance their international presence and influence [1] - The SHEIN Xcelerator program focuses on brand incubation and support, leveraging SHEIN's global platform, professional capabilities, and resources to create impactful global brands [1] - Since its testing began in August 2023, nearly 20 brands have joined the SHEIN Xcelerator, generating approximately 3 billion yuan in revenue, with an average sales increase of 190% in the first year for many brands [1] Group 2 - The growth of the SHEIN Xcelerator program is expected to benefit upstream and downstream suppliers and partners, leading to increased production orders and diversified production capabilities for manufacturing suppliers [2] - SHEIN aims to empower brands of all sizes through the SHEIN Xcelerator, which is anticipated to have a systemic impact on the industry, promoting a more prosperous ecosystem and providing diverse choices for global consumers [2] - The initiative is expected to create a win-win situation for all participants in the ecosystem, fostering a positive cycle that enhances the outbound industry ecosystem [2]
SHEIN推出品牌孵化扶持计划 帮助品牌和产业出海
Zheng Quan Shi Bao Wang·2025-09-17 07:51