Qi Lu Wan Bao Wang·2025-09-17 08:12Core Viewpoint - The article emphasizes the importance of integrating financial services for the elderly into the broader societal framework, highlighting the need for banks to enhance their services and products tailored to older adults [1] Group 1: Integration of Traditional and Smart Services - Banks are encouraged to improve traditional financial services while enhancing online service accessibility for elderly customers [2] - Initiatives include setting up dedicated service windows and providing specialized equipment like magnifying glasses and blood pressure monitors to facilitate in-branch transactions for seniors [2] - Online services are being optimized with dedicated customer service for elderly clients and portable smart service terminals to extend financial services to those unable to visit bank branches [2] Group 2: Product Supply and Service Enhancement - Banks are urged to develop more financial products that cater to the conservative risk preferences and stable investment needs of older adults [3] - Examples include regular updates to product offerings such as savings accounts, low-risk investment products, and insurance tailored for elderly clients [3] - Additional services include improving payment product convenience and offering fee waivers for account opening and annual fees to enhance value for elderly customers [3] Group 3: Regulatory Guidance and Industry Participation - The financial regulatory body is reinforcing the need for banks to enhance their awareness and capabilities in providing age-friendly services [4] - Banks are actively engaging in financial education initiatives aimed at older adults, focusing on risk prevention and financial literacy [4] - Training programs for bank staff are being implemented to improve service quality and emergency response capabilities when assisting elderly clients [4]