古贝春集团经销商营销发展大会暨古贝春1794启幕华章举行

Core Viewpoint - The 23rd Gu Beichun Wine Culture Festival highlighted the company's commitment to quality and innovation in the face of industry challenges, emphasizing the launch of the new product "Gu Beichun 1794" as a key driver for brand upgrade and market expansion [2][4][6]. Group 1: Marketing and Development Strategies - The company has achieved solid results in marketing expansion, brand building, and technological empowerment, outlining a clear path for high-quality development [4]. - The new product "Gu Beichun 1794" integrates canal culture and intangible heritage craftsmanship, positioning itself as a "comfortable type of liquor" aimed at the mid-to-high-end market [4][6]. - The company aims to leverage four major opportunities: consumption upgrade, revitalization of Shandong liquor, cultural empowerment, and win-win cooperation with distributors [4][6]. Group 2: Leadership Insights - The Chairman emphasized the importance of modern management and cultural differentiation to navigate industry adjustments and consumer changes [6]. - The company is committed to a "community of shared destiny" with distributors, focusing on group purchases and banquet markets while strengthening local market construction [6]. - The Chairman introduced "Eight Persistences" as a framework for high-quality development, which includes focusing on the main business, technological empowerment, and cultural integration [6]. Group 3: Product Launch and Features - The launch ceremony for "Gu Beichun 1794" featured key stakeholders and highlighted the product's cultural significance and market positioning [10][11]. - The product line includes three variants: "Yun3," "Yun6," and "Yun9," targeting light business banquets and gifting scenarios [13]. - The design incorporates elements of canal culture and modern aesthetics, appealing to new elite consumer groups while emphasizing a unique tasting experience [15]. Group 4: Industry Context and Future Outlook - The meeting underscored the importance of building a trustworthy market reputation through the "community of shared destiny" strategy [8]. - The successful festival represents a blend of brand culture and intangible heritage, setting a vision for future growth and collaboration with distributors and consumers [17].