邮储银行青岛分行：多维宣教护好“钱袋子”

Core Viewpoint - Postal Savings Bank of China Qingdao Branch is actively promoting financial education to enhance public risk prevention capabilities and create a stable financial environment through various initiatives [1][2]. Group 1: Organizational Initiatives - A special working group was established to implement targeted educational plans based on specific community needs, focusing on knowledge dissemination, risk awareness, service optimization, and integrity promotion [2]. - The bank adheres to the "three appropriateness" principle regarding financial products, channels, and customers, conducting internal training to enhance the compliance skills of frontline staff [2]. Group 2: Targeted Education for Key Groups - The bank conducted scenario-based education for different demographics, including anti-fraud initiatives for over 200 elderly individuals in community settings, and financial literacy programs in schools addressing issues like "campus loans" [3]. - In business environments, the bank provided risk alerts and educational sessions to employees of companies, enhancing their awareness of fraud and consumer rights [3]. Group 3: Rural Outreach - The bank launched a "village-to-village" financial education initiative to address the lack of financial knowledge in rural areas, utilizing village-level service stations for education and dispute resolution [4]. - A dedicated "rural lecture team" was formed to explain common rural financial risks in local dialects, making complex information more accessible [4]. Group 4: Innovative Communication Strategies - The bank is exploring immersive and interactive communication methods, such as financial short dramas on social media and risk alerts through mobile banking applications [5]. - Future plans include ongoing financial education initiatives across various community sectors to ensure the safety of public assets and contribute to the healthy development of the financial ecosystem in Qingdao [5].