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广汽集团前8月仅完成销量目标44% 与华为联合打造全新品牌“启境”
Chang Jiang Shang Bao·2025-09-17 09:03

Core Viewpoint - GAC Group is collaborating with Huawei to launch a new high-end smart electric vehicle brand named "Qijing," aiming to enhance its market position amid declining sales [1][2]. Group 1: Brand and Product Development - The new brand "Qijing" will feature vehicles equipped with Huawei's advanced smart driving and cockpit technologies, combining Huawei's tech expertise with GAC's manufacturing quality [1][2]. - The first model under the "Qijing" brand is expected to be a luxury smart electric vehicle priced around 300,000 RMB, with both pure electric and range-extended power options, set to launch in 2026 [1][2]. - Two models, a sedan and an SUV, are planned for release in 2026, targeting the market segment above 200,000 RMB but positioned more towards the high-end [1][2]. Group 2: Sales Performance and Goals - GAC Group's vehicle sales for the first eight months of 2025 reached 1.0105 million units, reflecting a year-on-year decline of 12.32% [3]. - In 2024, GAC Group's total sales were 2.0031 million units, down 20.04% year-on-year, marking a return to 2017 sales levels [4]. - The company aims for a sales target of 2.3035 million units for 2025, but has only achieved approximately 44% of this target by August 2025, indicating challenges in meeting the annual goal [5].