集邦咨询：预估2025年全球笔电出货年增2.2% 东南亚产能持续扩张

Group 1 - The global laptop market is showing signs of recovery despite geopolitical factors and tariff uncertainties, with a projected annual shipment increase of approximately 2.2%, surpassing 180 million units in 2025 [1] - The second quarter of this year saw significant shipment momentum, with a quarter-on-quarter increase of 9.5%, driven by zero tariffs on laptops imported from Southeast Asia and a surge in demand from the Chinese market due to subsidy policies [3] - The third quarter is expected to maintain positive growth, with a projected quarter-on-quarter increase of 7.5%, as brands and suppliers continue to support channels through subsidies [3] Group 2 - Southeast Asia is emerging as a key production base for laptops outside of China, with major investments from companies like Dell and Apple in Vietnam, leading to a projected global production capacity share of 13.5% by 2025 [4] - Thailand is also becoming a significant player in laptop manufacturing, with HP driving new production lines, and an expected production capacity share of 6.7% by 2025 [4] - Other regions such as India, Indonesia, and Brazil are being prioritized for localized production due to government requirements, with an anticipated global production capacity share of 3.7% by 2025 [4] Group 3 - The demand side of the global laptop market is benefiting from moderate replacement cycles and educational projects, while the supply side is diversifying due to capacity relocation and geopolitical factors, positioning Southeast Asia as a critical manufacturing hub [5]