Mei Ri Jing Ji Xin Wen·2025-09-17 09:24Market Overview - In August, domestic pickup truck sales in China were approximately 40,000 units, a year-on-year decrease of 0.3%, but still at a mid-to-high level compared to the past five years; total pickup truck sales for the first eight months of the year reached about 387,000 units, representing a year-on-year growth of 12.7% [1] - The main sales regions for pickups are in the southwest and northwest, with these areas accounting for 45% of total demand in August, indicating a strong market presence in small cities and rural areas [2] Company Performance - Great Wall Motors reported cumulative pickup truck sales of approximately 123,000 units in the first eight months of the year; JAC Motors and SAIC Maxus recorded sales of about 40,000 and 38,000 units respectively, with SAIC Maxus experiencing a year-on-year growth of 9.4% [1] - New energy vehicle manufacturers like BYD and Radar have shown significant growth in pickup sales, with increases of 731.6% and 167.2% respectively, although their sales bases are relatively small [1] Market Trends - The demand for pickups in rural areas has recently surged, prompting manufacturers to focus on the mid-western markets [2] - The commercial vehicle market's demand increase suggests improvements in infrastructure in certain regions, which may positively impact the passenger vehicle market recovery [4] Product Development - SAIC Maxus has launched the "Star Plan" with an investment of 15 million yuan to assist farmers in purchasing utility vehicles, addressing the financial barriers such as down payments [4] - The company has also enhanced the pickup truck's chassis height and load capacity to cater to the diverse transportation needs of farmers, including customized models for fresh produce and cold chain logistics [4]