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新显示技术层出不穷 中国MLED电视已占据全球超六成市场
Nan Fang Du Shi Bao·2025-09-17 09:59

Group 1 - Mini LED TVs are becoming increasingly popular in the global TV market, driven by technological advancements and rising consumer demand [1] - TrendForce forecasts that global Mini LED TV shipments will reach 12.9 million units by 2025, representing a significant year-on-year growth of 67% [1] - Chinese brands, including TCL, Hisense, and Xiaomi, dominate the Mini LED market, collectively holding a 62% market share [1] Group 2 - The display technology landscape has shifted from a competition between plasma and LCD to a balance between picture quality and cost [4] - Mini LED technology is seen as a key pathway for enhancing LCD picture quality and is evolving towards diversification and refinement [4] - The latest RGB Mini LED technology represents an upgrade, utilizing red, green, and blue LED components for backlighting, enhancing color performance [4] Group 3 - Mini LED technology is becoming the mainstream choice in the mid-to-high-end TV market, surpassing OLED TVs in growth [5] - In 2024, global Mini LED TV shipments reached 7.85 million units, an increase of 84.7% from 4.25 million units in 2023 [5] - The Chinese market for Mini LED TVs is expected to exceed 10 million units in sales, with a year-on-year growth rate of 142% [1][5] Group 4 - 2025 is anticipated to be the "RGB-Mini LED Year," with RGB Mini LED technology emerging as a hallmark of high-end TV products [5] - TCL has announced a revolutionary upgrade to its SQD-Mini LED technology, claiming improvements in brightness, color, and lifespan compared to OLED [5][8] - The SQD-Mini LED technology is designed to produce purer colors and avoid common industry issues such as color distortion [8] Group 5 - By 2025, China's Mini LED TV shipments are projected to reach 9.23 million units, a year-on-year increase of 122%, with a penetration rate exceeding 25% [8] - The global Mini LED TV market is expected to grow by 70.6%, surpassing 13 million units in total shipments [8] - The development of new display technologies like SQD-Mini LED and RGB-Mini LED is likely to reshape the high-end TV market landscape [8]