Core Viewpoint - JD.com has officially launched the "JD Wine Tasting" IP, enhancing its presence in the wine and travel business, following previous initiatives like commission-free hotel membership plans [2] Group 1: Event Overview - The first JD Wine Tasting event took place on September 16 at the Beijing International Hotel, marking a significant step in JD.com's wine and travel strategy [2] - The event was attended by long-time supporters of JD.com and various guests from the travel and hotel industry, celebrating the launch of the new IP [2] Group 2: Strategic Insights - JD.com's founder, Liu Qiangdong, expressed concerns about price wars in the hotel industry, emphasizing the importance of maintaining service quality and profit margins [2] - The company plans to unveil a new hotel development strategy in the near future, indicating a commitment to sustainable growth in the hotel sector [2]
京东正式推出“京东品酒会”IP,后续将定期举办活动