PAR® Technology Launches PAR Games™: The Loyalty Game-Changer Brands Have Been Waiting For

Core Insights - PAR Technology Corporation has launched PAR Games™, an interactive loyalty experience aimed at enhancing guest engagement through personalized brand interactions triggered by everyday behaviors [1] - The new loyalty program seeks to transform traditional passive loyalty into real-time emotional engagement, helping marketers increase customer visits and gather zero-party data while minimizing reliance on discounts [1] Company Overview - PAR Technology Corporation is recognized as a leading provider of foodservice technology [1] - The introduction of PAR Games™ reflects the company's commitment to innovating loyalty programs in the foodservice industry [1]