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活力中国调研行|上海乐高乐园:文旅融合的“多巴胺”盛宴
Guo Ji Jin Rong Bao·2025-09-17 12:06

Core Insights - Shanghai LEGO Land Resort is the first LEGO theme park in China, designed to stimulate creativity and imagination for families with children aged 2 to 12 [1][3] - The park features a unique blend of international IP and local Chinese culture, enhancing emotional resonance with visitors [3] Visitor Trends - Since its opening on July 5, the park has experienced high visitor traffic, with many days seeing sold-out tickets; nearly 80% of visitors are from the Jiangsu, Zhejiang, and Shanghai regions [5] - The park's attractions, such as building experiences and roller coasters, have received positive feedback, with an average of 8.73 rides per visitor, indicating a high level of engagement [5] Economic Impact - The opening of LEGO Land has significantly boosted the local tourism economy in Jinshan District, serving as a benchmark for regional cultural tourism development [7] - Hotel and homestay occupancy rates in surrounding areas have increased dramatically, with some hotels reaching occupancy rates of 80% to 90% during the summer, and high-speed train passenger numbers increasing 2 to 3 times compared to pre-opening levels [7]