QuantaSing(US:QSG) Zheng Quan Ri Bao·2025-09-17 12:45Core Viewpoint - Quantum Song (NASDAQ: QSG) is undergoing a strategic transformation focusing on the trendy toy business, which has shown growth potential in its first disclosure, marking a clear path towards this focus [2][3] Financial Performance - For the fiscal year 2025, the company achieved a total revenue of 2.726 billion yuan and a net profit of 357 million yuan; in Q4, revenue was 618 million yuan with a net profit of 108 million yuan [2] - The newly disclosed trendy toy business generated revenue of 65.78 million yuan in Q4, accounting for approximately 10.6% of total revenue [2] Strategic Focus - The company has fully acquired Shenzhen Yiqi Culture Co., Ltd. ("Letsvan") and rebranded it as "Qimeng Island," while restructuring its non-trendy toy business to concentrate resources on high-growth areas [2] - The chairman emphasized that the fourth quarter marks a critical phase in the company's strategic transformation, with a focus on product-driven development and brand strength [3] IP Development and Product Strategy - The company has established a diverse IP matrix consisting of 11 proprietary IPs and 4 licensed IPs, operating over 40 blind box product lines and 30 plush card products [3] - The star IP WAKUKU generated revenue of 42.96 million yuan in Q4, with its plush product achieving over 1 million units sold since its launch [3] - The new IP SIINONO showed explosive performance, selling 10,000 units in just 10 minutes on Douyin, with total sales exceeding 300,000 units [3] Market Penetration and Partnerships - The company is enhancing its IP reserve and market penetration through three strategies: increasing original investment, advancing IP licensing cooperation, and deepening cross-industry collaborations [4] - Notable partnerships include WAKUKU becoming the official trendy toy for the 2025 China Tennis Open and collaborations with Universal Studios and popular series [4] Channel Expansion and Internationalization - Since launching its online self-operated model in April 2025, the company's GMV surged to over 18 million yuan by August, a ninefold increase [6] - The company is expanding its offline presence through distributor partnerships, with over 10,000 terminal networks and plans to open at least three self-operated stores by the end of December [6] - Internationally, the company has entered North America and Southeast Asia through platforms like TikTok and Shopee, with a distribution network expanding to over 20 countries [6] Future Growth Projections - The company projects Q1 2026 revenue from the trendy toy business to be between 100 million and 110 million yuan, with total revenue for fiscal year 2026 expected to be between 750 million and 800 million yuan [7] - The focus will remain on trendy toys, product-driven growth, and international expansion, aiming to become a global symbol of trendy culture [7]