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“黄狗猪头肉”,刘强东在炒一份什么“菜”
Mei Ri Jing Ji Xin Wen·2025-09-17 13:06

Core Viewpoint - JD.com is strategically expanding into the food and beverage and hospitality sectors, leveraging its supply chain capabilities to innovate and enhance customer experience [3][5][9] Group 1: Business Expansion - JD.com is entering the food and beverage sector with a focus on the "Seven Fresh Kitchen" brand, aiming to open 10,000 locations nationwide within three years [4] - The company is also venturing into the hospitality industry by signing a strategic partnership with Jin Jiang Hotels, marking its first major collaboration since announcing its entry into the hotel market [5][6] Group 2: Supply Chain Innovation - JD.com is implementing a unique supply chain model in the food delivery market, which includes a "100 million yuan" initiative to recruit partners for signature dishes, aiming to improve food safety and quality [4][8] - The company plans to integrate its "Seven Fresh Kitchen" brand into hotel settings, enhancing the guest experience by offering additional products and services [6] Group 3: Market Positioning - JD.com is positioning itself against competitors by emphasizing quality over price, with a goal to reduce the average industry gross margin from 60% to 20% through supply chain optimization [9] - The company aims to redefine the perception of pre-prepared meals by leveraging its supply chain advantages and ensuring transparency in food preparation [8][9]